Felipe Ferreira is a New York-based Creative Director with 14+ years of experience who combines methods from traditional advertising, digital, design and PR to create innovative campaigns and visually-striking stories for brands listed on Fortune’s 500. He's currently having a good time at 72andSunny New York. 

Mr. Ferreira had the pleasure of receiving more than 50+ international awards, including countless trophies at Cannes Lions, New York Festivals, D&AD, One Show, CLIOs, London International Awards, among others. In addition, Mr. Ferreira's work has been recognized by some of the world's biggest publishers including The New York Times, Forbes, and Ad Age.

 

For the past 14 years, Felipe has been on a mission to re-invent some of the world’s biggest brands. The native Brazilian spent the early part of his career making tongues wag with disruptive work at Sao Paulo-based creative hot shops GREY/Grïngo (WPP) and CUBOCC (Interpublic) for Unilever, Coca-Cola, Doritos and Absolut.

 

It wasn't long before Ferreira was enlisted by BBDO Worldwide to bring Volkswagen to an untapped car market in China. Here, Ferreira spearheaded the revolutionary “People’s Car Project," which democratized the design and building of VW cars for communist China. The effort garnered attention at major international festivals, and helped catapult his office to become the most awarded in Asia in 2012.

 

Ferreira’s next challenge presented itself halfway around the world. At legendary powerhouse, R/GA New York, Ferreira helped lead the Nike, Google and Samsung accounts to drive dozens of highly-successful product launches and create famous work that placed the brands at the center of popular culture. Most notably, “ANTIdiaRy," a collaboration between Samsung and Rihanna, re-invented the album launch by creating an episodic, multi-platform narrative that allowed fans to dive deep into the psyche of a cultural icon. The campaign effort played a major role in helping Rihanna's "Anti" to become the fastest album to go Platinum in history.

 

Before joining 72andSunny New York, Ferreira has also been thrilled to bring his global perspective and relentless spirit of innovation to his former post as Creative Director at Sid Lee. Here, Ferreira launched "Walls Are Meant For Climbing" for The North Face — a global campaign featured on The New York Times, which discusses today's values in society as well as how walls can unite people, create trust and unity rather division in the climbing world