SCHEDULE
BEST MARKETING PRACTICES PROGRAM
31 MAY - 1 JUNE, KYIV
VDNG, National Complex "Expocenter of Ukraine" (Pavilion No. 3)
1 Academician Glushkov avenue
| Pavilion No. 3 | |
| Day 1. 31 MAY | |
| Moderator: Oksana Stekhin, Business Development Director of Dentsu Aegis Network Ukraine | |
| 9:00 | REGISTRATION OF PARTICIPANTS |
| 9:00-10:00 | KIAF 2018 CONTEST SCREENING |
| 10:00-10:15 | WELCOME SPEECH FROM ORGANIZER OF KIAF Maksym Lazebnyk, CEO of All-Ukrainian Advertising Coalition |
| 10:15-11:15 | OOH track |
| Industrial Committee of Outdoor Advertising. Research of outdoor advertising Yuriy Charukha, CEO, BigBoard, Head of the ICOA |
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| Innovations in outdoor advertising Larisa Bulatova, director, Perekhid Outdoor |
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| Digitization of Outdoor Ad. The Launch Oleg Nevelchuk, Director General, RTM-Ukraine Group of companies |
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| 11:15-12:00 | RADIO track |
| The Big Wedding is a case of successful creative work on the radio Nataliya Gilevych, Deputy Marketing Director, Bayadera Group Larisa Siryk, Commercial Director, TAVR MEDIA |
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| BURN Residency Igor Zaychuk, Commercial Director, Kiss FM |
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| 12:00-12:45 | The sunset of empires and the awakening of the kings Pavel Tayanovskyy, Chief of Transformations, Carat Ukraine |
| 12:45-14:10 | MEDIA track |
| Meaningful brands. Approach to planning Alina Kotenko, Managing Director, Havas Media Ukraine |
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| Ukraine in a huge digital world. How the global digital evolution is going and where we are in it Yaroslav Ogotskiy, Strategic Director, Isobar Ukraine |
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| Unskippable Dmitriy Mosharov, Managing Director, Media First Ukraine |
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| Why FMCG brands need personalized marketing? Mariya Velychko, Strategic Director and Iryna Romanchenko, Digital Strategy Lead, Zenith |
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| 14:10-15:30 | BRANDED CONTENT & NATIVE AD track |
| 5 Steps to Create Effective Brand Content Elena Vlasik, Content Leader, SPONZ Elena Klimenchuk, Senior Brand Manager, Finlandia & BF brands |
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| How to make a branded blockbuster Olena Martynova, Strategic Marketing Director, and Natalia Vovk, Head of Broadcasting Group, 1+1 media group |
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| How to hook a Z generation: celebrities in native advertising special projects Svetlana Khablenko, Advertising Director and Tatiana Yaitskaya, Development Director, Edipresse Ukraine |
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| 15:30-16:30 | Marketing fails - why marketers do not learn from the mistakes and how it affects the industry Nastya Baidachenko, Chief Transformation Officer, and Vitaly Georgiev, Chief Innovation Officer, razom communications |
| From farm to creativity Stanislav Besedin, Senior Brand Manager, Bayer |
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| 16:30-18:30 | CREATIVITY Talks |
| From a creative agency to a creative and innovative company in one year Alexander Smirnov and Yaroslav Ploshko, Partners, TABASCO |
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| World Cleanup Day 2018 Marek Reinaas, Creative Partner, Zavod BBDO, Estonia |
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| Is print advertising still relevant? Tony Hardcastle, Global Creative Director, MullenLowe London, UK |
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| 19:00 | KIAF OPENING PARTY. Kinograf 20 creative years |
| Pavilion No. 5 | |
| Day 1. 31 MAY | |
| 12:00-14:00 | ROUND TABLE of Clear Sky Anti-piracy Initiative Work in online format legally Moderator: Andrey Osipov, lawyer, expert of the Institute of Mass Information Separate registration via the link Location: VDNG, pavilion No. 3 |
| Pavilion No. 3 | |
| Day 2. 1 JUNE | |
| Moderator: Dariya Kabanova, CEO, razom communications | |
| 9:00 | REGISTRATION OF PARTICIPANTS |
| 9:00-10:00 | EPICA AWARDS ON TOUR, KYIV SHOWCASE Showcase of the best TV commercials of the world according to the world industrial press Epica Awards 2017 |
| 10:00-13:30 | DIGITAL track |
| 10:00-11:00 | Video Era: How to live in it Nataliia Boronina, Managing Director, VIVID Kateryna Overko, Creative Director, VIVID |
| The role of content in communication through chat bots Ivan Kucherenko, Managing Partner, DIEVO |
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| Trends and transformation of SMM tools Daria Tolmachyova-Sobolevskaya, SMM Director, Fistashki, Russia |
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| 11:00-12:00 | Differentiation through content in innovative communication channels. 45 minutes from landing in UBER until the delivery of goods from the online store Elena Vorobchenko, Head of PPC, MOYO, Vyacheslav Levchenko, Country Manager, Hubble |
| Digital Delight Andrey Provotar, Creative Director, Lovi Video Alexandra Zhitinevich, PR manager, Fozzy Group |
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| Digital in action Evgeniy Kudryavchenko, CEO, Vintage |
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| 12:00-13:30 | Index of marketing digitalization Irina Andryushchenko, Managing Partner, CEO, D2 |
| mobile era: what has already changed and will change in the near future, how to keep attention of the generation Z Mila Krutchenko, Chief Strategy & Digital Officer and Lesia Antonenko, Communication Strategy Lead, razom communications |
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| Integration of intelligence into advertising Anna Volkovinskaya, VAD PLSM Prestigio MB & DS, ASBIS Ukraine |
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| 13:30-14:30 | FILM & FILM CRAFT track |
| Why is it so difficult to create good social advertising, but why it is still worth creating Vlad Galyapa, Associate Creative Director, PROVID |
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| Post and production, as it works within the same company Oleg Koshevoy, Executive Producer and Artem Pluzharov, Head of Post Production, Gvardiya Film Production House |
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| 20 years of rock and roll Olga Kokoshko, Strategic Director and Oleg Kiselytsa, Creative Director, Kinograf |
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| 14:30-15:30 | DESIGN & BRANDING track |
| What is a brand? Natalia Zakashanskaya and Maria Omelchuk, co-founders, Galagan |
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| The hidden emotional possibilities of inconspicuous markets Ilya Lazuchenkov, General Director, Plenum, Member of the Board of ABKR, Russia |
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| 15:30-17:30 | CREATIVITY Talks |
| News is History Giorgi Avaliani, Creative Director, Leavingstone, Georgia |
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| How to sell a shitty ad for $100,000 Chris Hooper, Producer, Hooperworld, USA |
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| Just pork meat (or how to sell creating controversy) Jon Lavin, Executive Creative Director, McCann Madrid, Spain |
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| 18:30 | WELCOME DRINKS |
| 19:00 | AWARDS CEREMONY OF THE 19TH KIAF |
| 22:00 | 19th KIAF CLOSING PARTY "Advertiser is a friend of a man" Location: Lightfield photostudio, 21 Polevaya Str. Transfer VDNG-Lightfield: Party Bus near Pavilion No. 3 at 21:30 |
* The program may subject to change
