Innovations in OOH advertising at the Best Marketing Practices conference
Larisa Bulatova, Director, Perekhid Outdoor will perform as a speaker on May 31 at the Best Marketing Practices conference within the framework of the nineteenth Kyiv International Advertising Festival.
#topicality_for_the_market
Outdoor advertising is the oldest classic media. OOH, as a traditional channel of communication more than any other, needs constant innovation and development. In addition, most players in the Ukrainian advertising market demonstrate a high need for innovation in outdoor advertising.
#innovations_in_OOH
Innovations are the main industry driver, it's a favorite theme of the last years.
In the outdoor advertising market in Ukraine there is not yet a mass distribution of digital designs, as in other developed markets. Nevertheless, for us, innovations are also relevant.
#what_to_expect
I will share key international and local cases that have already been launched and / launches now.
The full program of the Best Marketing Practices conference is available via the link.
Want to know more? Come to the conference and get new practical knowledge, learn from others' mistakes and be inspired by new bold decisions!
To visit KIAF 2018, you need to register on the site and arrange the required number of accreditations.
If you have any questions or difficulties, please contact the organizing committee of the competition by phone: (+38044) 490-90-30 or by e-mail: project@vrk.org.ua, Olga Podgorskaya.
