On the second day of the Best Marketing Practices conference, on June 1, Elena Vorobchenko, Head of PPC, MOYO and Vyacheslav Levchenko, Country Manager, Hubble will be performing with the `Differentiation through the content in the innovative communication channels` topic.

 

 

Y and Z generations require a new way of brand communication. The content should be first and foremost interesting and useful to the user, then it claims to break through the internal adblock, which arises due to overload information. Content must be personified, multifunctional, it must entertain, inform and even allow the product to be purchased in one single operation. 

 

 

"In our view, MOYO case - is an innovation that shows the relationship of the content and sales, an example of a completely new way of communication through the new channel."

 

 

5 theses on the theme "Differentiation through content in innovative communication channels"?

 

1. New incentives for decision making in generations X and Z

2. Differentiation has value and value where content is

3. Content control helps build an open dialogue with the consumer

4. Rational attributes "delivery speed" and "24/7 access" through entertaining content

5. Innovators better perceive information through innovation

 

 

The full BMP program is available via the link.

 

 

Full Pass accreditation gives you the opportunity to visit the two-day Best Marketing Practices conference, the exhibition of works of the competition program, parties, as well as the Viva! Advertising Stars Awards Ceremony  and the long-awaited KIAF contest program Awards ceremony.

 

You can register on the site of the festival.

 

See you on the VDNG  on May 31 - June 1!