Momchil is a Creative Director at NEXT-DC — an independent advertising agency in Sofia, Bulgaria.

He started his career as a copywriter at Ogilvy & Mather, where he was a part of a team which won two consecutive Agency of the Year awards at the Bulgarian advertising festival FARA.

In 2010 Momchil joined NEXT-DC as one of its founding members. Under his creative guidance the agency produced work that got covered by international media — The Verge, Fast Company, Contagious Magazine, and many more. Ultimately, that lead to NEXT-DC being awarded Bulgarian Agency of the Year award at FARA 2016, sporting the smallest team ever to win the prize. In the following year the agency won its first international recognition at the Ad Black Sea Festival in Georgia. 

Momchil has worked for many international brands but strangely, most of them happen to be the ones of alcoholic drinks.