She became an art director in the golden nineties. Her first agency was Ammirati Puris Lintas, and her first award was Golden Drum in Portoroz for her first commercial. 

 

Then she worked at Leo Burnett and at G7 (former D’Arcy), where she was responsible for the launch of Heyah (youth brand from T-mobile). To date, this campaign was the most successful one in the history of Polish advertising and also awarded in Portoroz and in Cannes.

 

Her next stops was at Leo Burnett (again) and then at Ogilvy&Mather where she worked as a Senior Creative bringing many creative awards to the agency thanks to "Fail Hitler" print campaign and "Polish language is ĄĘ" - campaigns also prized in Portoroz.

 

In 2015 she joined Isobar Poland team and since 2017 she is leading the whole creative department of the agency. 

During her career she worked for blue chip clients including MetLife, GE Money Bank, AVON, Fiat, Ikea, T-Mobile, Orange, Commercial Union, Unilever, Kraft, Nestle, Johnson&Johnson, Procter & Gamble, SABMiller and many more.

 

She was awarded on many local and international advertising festivals for creativity, effectiveness, innovation, media and pr solutions.

 

She is a member of Polish Ad Club. She was a member of jury in local and also international advertising festivals. She still lives in Warsaw and is a happy and proud mother of two kids.

Joanna’s collection of local and international awards: Golden Paperclip 2017 Polish PR Association 3x Bronze (Branded Content, Media & Culture, Launch), Mixx Awards 2017 IAB Poland 3x Merit (Launch, Branded Content, Use of Technology), Effie Awards 2017 Polish Ad Club 1x Gold (Media, Culture & Entertainment), Golden Drum 2017 1x Silver (PR)