Sergio is currently the executive creative director at Conversion in Milan, an art director, a copywriter, a scriptwriter, a TV and radio show writer, an advertising teacher and definitely a mythomaniac.

He started his career doing proper advertising, then he fell in love with new and alternative media—and found out that fun is mixing it all together. He worked for small, medium and big agencies on small, medium and big accounts.

He has been a juror for several local and international awards like Cannes Lions, New York Festivals, Epica, Art Directors Club Italy, Mobius, White Square, Red Apple, Chipshop Award and many more.