Julián Hernández is the Executive Creative Director of Geometry Dubai. He joined the UAE outfit after two and a half years in Hong Kong, where he led that office to be most awarded Geometry operation in Asia Pacific. He was responsible for the creative output for a string of leading clients, including Huawei, Pernod-Ricard, and WWF, his transformation of the Geometry Hong Kong team led it to be named Agency Of The Year in Asia Pacific at the 2016 PMAA awards.

Prior to Geometry, Julián held the role of Executive Creative Director for Leo Burnett Shanghai, Hong Kong and Greater China, spearheading accounts like Coca-Cola, Samsung, Siemens, Skoda-Volkswagen and Procter & Gamble.

Prior to his Asian experience, he was a Creative Director at McCann Erickson Chile where he was in charge of Coca-Cola and Fanta for the Southern Latin American Division operating out of Argentina. His advertising career began in 1993 with McCann-Erickson Colombia, where he worked for such clients as Coca-Cola, General Motors, Nescafé, Citibank, Visa, and Aruba Tourism Authority.

Julián has been awarded on a local, regional, and global level in every market he has worked in, for both creativity and effectiveness with a range of clients. His awarded work spans across disciplines, from digital to social media, promo and activation, experiential, direct, PR, integrated, print, outdoor, and film. Throughout his career, he has been a judge for several international award shows, including New York Festivals, Lisbon International Advertising Festival, Mobius Awards, MAA Globes, The Eagle Awards, ABAP (Brazil), and the PMAA Dragons Of Asia. His work has been showcased in publications such as Shots, Media, Creative (Advertising Age), Time Magazine, and Contagious among others.

A father of two girls, Julián believes in Girl Power. In his spare time, he enjoys writing fiction and is an enthusiastic photographer.