For the past 3 years Sergio was the ECD at Cheil Worldwide in São Paulo, where he was also a member of the network's Global Creative Council. 

Prior to that he lived for 8 years in London, where he worked at places such as as R/GA, Isobar, CHI&Partners and Ogilvy & Mather.

Some clients that he has worked for during his 18yrs career include: Lexus, Nokia, Nike, Samsung, Unilever, Diageo, Vertu, INBEV, Mitsubishi and Russian Standard Vodka, to name a few. 

He has also been a film student at The San Francisco Art Institute, Hyper Island Sweden and Berlin School of Creative Leadership alumni, a trained chef at Le Cordon Bleu London and a brewer enthusiast.