5 Steps to Create Effective Brand Content on the Best Marketing Practices
Elena Vlasik, Content Leader, SPONZ and Elena Klimenchuk, Senior Brand Manager, Finlandia & BF brands will perform at the 1st Best Marketing Practices day with the subject `5 Steps to Create Effective Brand Content`
On the example of the Finlandia case in the M1 Music Awards project, they will talk about how to properly approach sponsorship, create brand content that is part of a common communication strategy, and what role does creativity play.
On the eve of the speech, Olena Vlasik shared with the organizing committee some theses of the report.
Every year brands become more and more difficult to communicate with their customers. You need to stand out and wonder, you need to cause emotions and fall in love with your audience.
One way you can do this is to sponsor the right content and create your own. The emotional connection and trust of the viewer are built at times better with branded content that clings and captures.
In sponsoring and creating brand-content, a creative idea and implementation are 50% successful. The other 50% are strategic decisions and focus on the business outcome.
The task should be clearly articulated.
Finding content or ideas for its creation is important for its accuracy in positioning the brand and the target audience.
Brand, content and audience must have shared values.
The more native the integration, the more livelier the situation for the brand, the more harmonious it will be perceived by the audience. You need to find or create specific situations for the brand.
The whole creative idea, all the manifestations that are then compiled into a campaign must be consistent with the task. You need to check yourself in order not to go into creative for the sake of the creative.
Even the most non-standard sponsorship project, including the creation of its own content, can and must be measured in terms of the effectiveness and results that the brand receives.
Want to know more? Come to the conference and get new practical knowledge, learn from others' mistakes and be inspired by new bold decisions!
To visit KIAF 2018, you need to register on the site and arrange the required number of accreditations.
If you have any questions or difficulties, please contact the organizing committee of the competition by phone: (+38044) 490-90-30 or by e-mail: project@vrk.org.ua, Olga Podgorskaya.
