Kyiv International Advertising Festival 2018 opens for entry submission
19th Kyiv International Advertising Festival, which will be held on May 31 - June 1 in Kyiv is now opened for entries!
Due to its format, competitive rules, requirements, program and jury teams, KIAF has a recognized reputation as one of the most authoritative European competitions in the creativity and advertising field.
This year the competition program of the festival consists of 12 competitions and more than 120 categories:
- · Film
- · Film Craft
- · Print & Publishing
- · Out Of Home
- · Radio & Audio
- · Design & Branding
- · Digital & Mobile
- · Advertising Campaigns
- · Media
- · Branded Content & Visual Storytelling
- · Industry Categories
- · Best Marketing Innovations
Following Cannes, in the updated competitive program of the 19th KIAF - to the competitions Film, Film Craft, Print & Publishing, Out Of Home, Radio & Audio, Design & Branding and Digital & Mobile - a new INNOVATION category was added, which assesses the innovative use of tools in different disciplines to convey brand messages. The Radio contest was changed to Radio & Audio - this innovation allows to demonstrate not only radio advertising but audio tools and the skill of sound using in communications. In addition, the internal categories of the competitions Design & Branding, Media and Branded Content & Visual Storytelling have been updated.
A full list of updated competitions is available on the website.
The works of the participants will be evaluated by recognized on the international arena experts in the field of advertising:
- · Film / Out Of Home Jury
- · Film Craft Jury
- · Print & Publishing / Radio & Audio / Advertising Campaigns Jury
- · Design & Branding Jury
- · Digital & MobileJury
- · Media / Branded Content & Visual Storytelling Jury
- · Industry Jury
- · Best Marketing Innovations Jury
There will be 6 international teams of judges, as well as representatives-advertisers in the Industry Disciplines jury team, and the strategists of communication agencies in the team of judges of the Best Marketing Innovations contest.
One of the main distinction of the Kyiv International Advertising Festival from others, including international festivals, is a visible result. Absolutely all participants receive ratings, which are presented together with the lists of winners and finalists. This approach allows each participant of the festival to understand how far the work was from the victory and in what direction it is necessary to move for self-improvement.
Early birds deadline - March 2.
Regular deadline - April 20.
The festival will be held on May 31 and June 1 in Kyiv, VDNG (1 Academician Glushkov avenue, Pavilion 3). The program of the festival includes the Best Marketing Practices conference, which serves as a platform for an exchange of experience between leading foreign experts and leaders of the Ukrainian market, awards ceremony, and rich evening program.
The festival is included in the creativity and craft rating of Ukraine of the 2017/2018 season where the coefficient is two (k = 2). After results of KIAF it will be completed Ukrainian creative season 2017/2018 and called the best creative agencies of the season on the Ukrainian market.
It is worth noting that the winners of the Kyiv International Advertising Festival will have a unique opportunity to appear in the next AdForum Business Creative Report! Unlike similar ratings, the most successful campaigns and agencies in seven specific sectors are demonstrated here: Automotive, Food & Beverages, Luxury, Transport & Tourism, Health & Beauty, Retail and Banking / Insurance.
The advertising campaign of the 19th KIAF will appear soon. Follow the updates to notice it first!
If you have any questions, please, contact organization committee by phone +38 (044) 490 90 30 or via mail festival@vrk.org.ua – Kate Grabovska or project@vrk.org.ua – Olga Podgorskaya.
